Director of Marketing

Organization: Explorers Federal Credit Union
Date Posted: July 22, 2024
Region: South Dakota
Location of Position: Yankton
Position Level: Mid-Level

We are seeking a self-motivated, high achiever to lead our marketing department and drive our not-for-profit Credit Union's growth and success. The ideal candidate will have a passion for people and a proven track record of developing and executing marketing strategies that have successfully increased brand awareness, member acquisition, and growth. (Please note this is an in-person position and requires you to work out of the Yankton, South Dakota office.)

Key Responsibilities:

- Develop and execute a comprehensive marketing strategy that aligns with our Credit Union's business goals and objectives

- Lead and execute marketing campaigns and initiatives. Although leading a department of one, this position has marketing and design support from outsourced companies.

- Analyze market trends and customer insights to identify opportunities for growth and development

- Manage the company's branding and messaging to ensure consistency and alignment with our values and mission

- Collaborate with cross-functional teams, including lending, product development, and member service, to drive integrated marketing efforts

- Lead community efforts, working with the Member Experience Manager and staff, organize financial education endeavors and other community relations

- Monitor and analyze the performance of marketing campaigns and initiatives, and make data-driven recommendations for optimization

- Stay up to date on industry trends and best practices to continually improve our marketing efforts

Qualifications:

- Bachelor's degree in marketing, Business, or a related field; master's degree is a plus

- 3-5 years of experience in a marketing role

- Strong analytical, strategic, and creative thinking skills

- Excellent leadership and team-building abilities

- Strong communication and interpersonal skills

- Experience with social media platforms, adobe, and word press is preferred.

- Strong integrity, accountability, and confidentiality while demonstrating authenticity in all communications with members, vendors, and coworkers

- Excellent organizational and planning skills

- Knowledge of finance products and services preferred.

If you are a driven marketing professional with a passion for driving growth and innovation, we invite you to apply for the Director of Marketing position. Join our team and help us take our company to the next level!

Apply